The iconic Roald Dahl brand was refreshed for its expansion into TV, film, and new publishing. The update included optimising word marks that perform at any scale, refining the colour palette to capture Dahl's whimsy, creating a bespoke typeface reflecting his distinctive voice, and reimagining packaging and POS for multi-title use.

This strategic refresh was driven by the need to bring consistency to all public-facing outputs that had previously followed different guidelines. The solution ensures the brand functions seamlessly as a corporate signature and framework for sub-brands, preserving Dahl's magic while enabling its growth across new mediums and platforms.