Matilda

Limited edition set

Limited edition book design of Matilda, celebrating the origins of two of the most loved Dahl creations: Matilda and Miss Trunchbull. 

The set features a Matilda literary book, with illustrations by Quentin Blake, a second book with facsimiles from the archive, two postcards and a box. 

The archive book comprises the process of how the story and the characters evolved and how Matilda became a manual for self-empowerment.

An elegant and minimalistic visual approach was chosen to depart from existing Matilda covers and create an experience of getting hold of a unique and special object.

Project credits:

  • Company: The Roald Dahl Story Co.

  • Creative direction and graphic design: Juli Haas

  • Cover illustrations: Juli Haas and Laura Coppolaro

  • Artworking: Laura Coppolaro

  • Interior illustrations: Sir Quentin Blake

  • Printing house: Kingsbury Press

  • Photography: We Are Studio

  • Archive advisor: Rachel White

  • Biography advisor: Donald Sturrock

D&AD Awards, book design, 2022.

©2025 The Roald Dahl Story Company Ltd.