The Enormous Crocodile, the Musical

Theatre campaign

Campaign identity, key art and marketing collaterals for The Enormous Crocodile, the musical.

The show is a joint production from Roald Dahl Story Company, Regent’s Park Open Air Theatre and Leeds Playhouse. It premiered in Leeds in the autumn of 2023, followed by a splendid run at Regents Park Open Air Theatre in spring 2024.

The design plays with the idea that Croc is so ENORMOUS that it isn’t possible to fit him in a poster. It brings to life the essence of the show: bold, fun and snappy!

The key visual concept underpinned the creation of all assets from digital to OOH, tube posters and the show’s programme.

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Project credits:

  • Company: The Roald Dahl Story Co. + Leeds Playhouse + Regents Park Open Air Theatre

  • Creative direction and graphic design: Juli Haas

  • Graphic design: Emily Bridge

© 2025 The Roald Dahl Story Company Ltd / Quentin Blake