Campaign identity and key visual for The Enormous Crocodile Musical, the musical version of Roald Dahl’s beloved picture book. The show is a Roald Dahl Story Company, Regent’s Park Open Air Theatre and Leeds Playhouse production. It premiered in Leeds in autumn 2023, followed by a splendid run at Regents Park Open Air Theatre in spring 2024. The design plays with the idea that Croc is so ENORMOUS that it isn’t possible to fit him in a poster. It brings to life the core essence of the show, being bold, fun and snappy! The key visual’s concept underpinned the creation of all assets from digital to OOH, tube posters and the show’s programme.