Book covers refresh for the core children’s collection by Roald Dahl. 

In line with the brand strategy, the book covers should the new sub-brands style guide. The challenge was to standardise the existing collection's design and make them stand out on the shelf.

An intensive colour assessment and character selection were made to represent the stories’ themes and their heroes & villains best.

A total of 20 covers have been re-designed in partnership with Penguin Random House and released in the UK market in 2022 (internationally in the following years).