Style guide designed to establish the core look and feel across all Roald Dahl sub-brands. This document proved instrumental in creating a cohesive and consistent house style throughout all brand outputs.

The guide focuses on six key Roald Dahl stories: Matilda, Charlie and the Chocolate Factory, The BFG, James and the Giant Peach, Fantastic Mr. Fox and The Twits. For each title, this comprehensive guidelines document provides custom word marks that maintain the brand hierarchy and individual colour palettes that reflect each story's emotional tone and world. It also features quote lock-ups for marketing and merchandise, pattern designs, packaging guidelines and product mock-ups.